Inuvo – the Profitable Small Cap Mobile Advertising Company

Share of Inuvo have continued to show strength in the face of broader market swoons over the last few weeks. The company’s Q2 report came in stronger than we expected in most respects and we expect the trading price of Inuvo shares to begin to reflect this strong performance soon as the company’s earnings growth and the revenue trajectory of its nascent mobile advertising business begins to attract the attention of investors.

Inuvo’s management has successfully transitioned the company from an increasingly difficult to operate toolbar business to a rapidly growing mobile advertising network of third-party sites and rapidly scaling ad business driven by its owned and operated sites. This model holds significant advantages to the dying toolbar model and the company’s execution of its new content focused approach has already achieved the primary goal of replacing the toolbar revenue. The bullish take away from having done that in the second quarter is that it usually takes 6-12 months for most content to get indexed, linked from third-party directories, etc. and the newness f the content Inuvo has created means that what has been achieved thus far has likely occurred with very little organic traffic. As we begin to annualize the production of these content heavy websites, we should see more organic (read “free) traffic in the mix, which will make these operations even more profitable. Additionally, as the company’s partners grow and the company’s network of partners grows, we should see the mobile traffic and revenue grow to represent the majority of Inuvo’s revenue. We believe this will occur in the current calendar year and that this achievement will cause Inuvo to gain much more attention from investors.

The growth expectations for mobile advertising over the next few years are enormous, with mobile ads overtaking  newspaper ad spending for the first time in 2014 and other media over the next few years.   While many companies have been pitched to investors based on the promise of gaining a share of that huge growth, many have yet to solve the puzzle of how to grow a mobile advertising business to be profitable. In the small cap space, Inuvo will soon be not only one of the fastest growing in terms of revenue, but one of the only profitable small cap plays in the mobile space. As the juggernauts continue to dominate the space and show the profit potential for mobile advertising, there will likely be more investors looking for an investment vehicle of a size where significant mobile advertising growth can move the needle. Inuvo is well positioned to be that company. Hold onto your shares and do not be tempted to let some go on the days we move 5-10% higher. As the stock establishes a trading range north of $1, more investors will start to find their way to the Inuvo story and begin to understand what we already know – Inuvo’s valuation represents a complete disconnect from its prospects and the stock is dirt cheap below $1.50.

August 21, 2014 at 3:57 pm Leave a comment

Inuvo Still Cheap But Moving Higher While Key Insiders Are Buying

Shares of Inuvo have been steadily moving higher over the last week on higher volume. Insiders have been buying more shares on the open market, including CEO Rich Howe (10,000) and BOD chairman Charles Morgan (25,000). Inuvo trading anywhere below $1 is quite cheap relative to its growth trajectory, as the company’s growing mobile business and its increasingly profitable ALOT business offer the potential for the company to grow revenue and earnings at over 100% year over year. Owning a share of this growth and the earnings stream it is producing costs less than 10x what is likely to be this calendar year’s earnings. It is rare to find a small cap growing at the rate of Inuvo that actually has earnings, is growing at a triple digit rate and has a single digit multiple. It is difficult to imagine a scenario where Inuvo continues to trade in that range for very long. 

Even if the stock advances back to the $1.10-$1.20 trading range it found before concerns of NYSE delisting dragged it below $1, we believe that Inuvo will increasingly be perceived as a prime takeover candidate due to its very low valuation for a profitable company with a 12 month revenue run rate over $50 million. An acquisition of Inuvo at $3 per share would still be less than 1.5x revenue, literally a steal for many other small cap companies in this space that have no earnings and trade at large multiples of their revenue. Such a deal would give investors at today’s prices a gain of over 200%.

By any measure, Inuvo remains dirt cheap.  Groove investors would do well to load up while you can still do it below $1. 

June 13, 2014 at 12:10 pm Leave a comment

Remark Media (MARK) Hits Multi-Year High

Remark Media shares have been on a tear as of late, hitting new 52 week highs in each of the last two sessions and topping out today at $7 before closing at $6.95. The moves have also been on stronger volume, with today’s trading running at about 2x the normal daily average of shares traded. What could be behind the move?

We can think of several things -

1) Anticipation of breakout earnings – Remark’s operating business has long been viewed as secondary to its stake in Sharecare, but that could be about to change. The company has been on an acquisition spree over the last 12 months, acquiring to enter the lifestyle space and most recently adding additional heft to its growing financial media holdings. The last purchase extended the company’s holdings in the tax extension filing segment and will likely lead to a significant increase in transaction revenue. Additionally, its possible that investors are considering that the improvement in revenue shown in Q1 may lead to a similar (if not greater) show of strength in the Q2 report, especially considering that much of the company’s transactional and ad revenue are generated in the days leading up to the April 15 personal income tax filing deadline. Investors may simply be pricing in a very strong Q2 showing.

2) Anticipation of a Sharecare IPO filing – Remark’s shares have long been heavily impacted if not driven by news related to Sharecare due to Remark’s role in developing Sharecare and more importantly, its large holding of equity in Sharecare. All signs point to a Sharecare IPO filing in the near future and we would be shocked if it does not happen over the next few months. When it does, the very high profile nature of the stakeholders and the likely valuation range will surely bring a great deal of attention to Remark’s holdings and its status as the only way for the average investor to get a stake in such a high profile Initial Public Offering.  This is in our estimation the most likely reason for the recent uptick in buying interest. 

3) Additional acquisitions – Remark’s management has made some interesting moves over the last few quarters by acquiring and or licensing unique media assets. We have noticed that the company is increasing its use of stock in these acqusitions and have noticed a pattern over the last few years of the stock price increasing (perhaps on deal talk) in the days and weeks leading up to new deals. Is it possible that the company has another deal in the works?

The trading action over the last few sessions suggests us to us that some buyers are wanting to buy shares now. Patient buyers over the last few quarters could usually pick up shares of Remark at fairly significant discounts to the 52 week highs if they were willing to wait and buy on the bid. While the buyers of the past few days have picked up most of their shares on the bid, the bids have been very aggressive including today’s that started at the open with a bid higher than the previous day’s new 52 week high. It will be interesting to see if these recent buys are indicative of one of the three possibilities mentioned above or something else.

June 9, 2014 at 11:42 pm Leave a comment

Inuvo Announces Official Compliance with NYSE Market Listing Standards

Inuvo reported prior to the market opening this morning that the company has received notification from the NYSE Market that it has regained compliance with all listing standards. This is a very big deal, as the stock had been beaten down to the 60 – 70 cent range from the $1.20-$1.30 range on concerns that the stock would be delisted. Despite good operational news, record earnings and and strong outlook, the stock has never been able to regain its footing due to that dark cloud. This morning’s announcement of official compliance apparently brought many investors back who had stayed on the sidelines to see if the company would regain compliance, as the stock rallied as high as $1.03 on volume of over 1 million shares. The stock closed up 4.71% at 89 cents after pulling back from the highs and we believe that this represents a tremendous buying opportunity. The negative catalysts that pulled the stock below $1 are no longer an issue for Inuvo and the company’s strong recent performance should result in more investors finding their way to the Inuvo story. The stock remains a tremendous bargain at any price below $1.00 and we think Groove investors would do well to buy as many shares as possible and tell your friends to do the same while INUV shares can still be had sub $1.00.

June 3, 2014 at 1:55 am Leave a comment

Inuvo Q1 Surprises – Stock Undervalued by at least 50%

Inuvo announced Q1 2014 earnings late last week and put up some eye-opening numbers. While the top line came in lighter than we expected at $10.1 million, the company was still able to produce net income of 3 cents per share, essentially the best bottom line reported by this company in years. Additionally, the report made it apparent that the company is making great strides towards accomplishing the strategic objectives stated several quarters ago of moving the company’s focus away from toolbars and towards its growing ad business for third party publishers and the development of its owned and operated mobile friendly websites and mobile apps.

The Partner segment delivered very strong margins and Inuvo management stated that the company was already experiencing an upward revenue trajectory for the quarter to date. Given that Q2 is already more than half done, such comments in addition to comments indicating technological enhancements that make Inuvo’s network more attractive to publishers of mobile apps should give investors confidence that this key segment is not only growing but hints that we might start to see an acceleration of this growth rate.

The company appears to have turned a corner on the transition of the ALOT business, with the company now predicting a complete replacement of the revenue previously earned by the ALOT toolbar with a more consistent revenue stream flowing from the ALOT websites. We see two reasons for shareholders to be extremely optimistic about this segment 1) the ALOT websites that target many of the most profitable verticals in online advertising have been live for a very short time to have already reached a level of revenue generation that it could replace that earned quarterly in 2013 by the toolbars and 2) the ALOT toolbar business still delivered $960,000 in revenue for the company, despite the company completely shutting down any expenditures to acquire new users .

We note that many of these O&O websites were only live for six months or less as of the beginning of the quarter just reported and thus it is logical to assume that there was very little of that ad revenue generated from organic (read “free”) traffic sources. In our experience, it often takes at least six and sometimes 12 months to start to see a measurable benefit from organic traffic (ie search engine indexing of content, links from other websites and organic sources) so the numbers we are seeing produced today are likely coming from 100% paid ad campaigns to drive traffic to those sites. While its great that the company is able to grow revenue profitably while undertaking such campaigns, this means that the higher margin payoff is still to come – when we start to see some contribution from organic sources which should be increasing in each quarter of 2014 as the content gets indexed by the search engines, picked up by directories and linked from other websites.  Thus, it is likely that the ALOT O&O websites business will see margins expand if the company continues to grow this segment in the measured approach they have used to date. 

While it is expected that the toolbar business will go away now that the company is no longer actively marketing the ALOT Appbar, we believe that Inuvo will profit from a longer “long tail” than investors or even management may dare to expect, as the ALOT appbar offers utility and convenience beyond most traditional toolbar products.  

In summary, we believe the Q1 report was much better than what most expected following the less than exciting Q4 results.  The Q4 numbers in addition to the dark cloud of a potential delisting (due to falling below minimum shareholder’s equity of $6m) caused Inuvo’s stock price to fall from its $1.20-$1.30 trading range to current levels.  Thursday night’s Q1 report showed a marked turnaround occurred in Q1 and management’s comments evidenced a growing momentum in both segments, as revenue is obviously accelerating in the Partner segment and it is apparent that the O&O segment is trending towards higher revenue and improved margins.  Additionally, the earnings achieved in Q1 pushed the company’s shareholder equity up to a level that exceeds the NYSE Mkt’s minimum requirements, which appears to remove the cloud of a potential delisting.  Thus, the concerns that led to Inuvo stock price declines of 30 – 40% have been all but removed from the Inuvo story, but todays trading range still reflects that big discount.  We believe this represents a major buying opportunity with the potential for a quick 50%+ gain over the next few months as investors realize what has occurred here and significantly greater upside for those taking the long term view.  If the current momentum continues, it will be hard to make the case for a sub $2 Inuvo share price, a level that would allow a nice 150% gain from existing levels.  As of this writing (10:30am edt April 28, 2014),  Inuvo is trading at 80 cents per share and we believe this represents a tremendous buying opportunity. 



April 28, 2014 at 10:50 am Leave a comment

GrooveVC Community Update – Inuvo and Remark Media

A quick note to update members of the Groove VC community on happenings with our two focus stocks, Inuvo and Remark Media.

Inuvo (NYSE Mkt: INUV) has had very little news flow or PR activity since our last update, but we expect to hear from the company soon with the release of its Q4 2013 results. As discussed previously, we believe the company will report a strong quarter in terms of its bottom line, though we do expect to see some contraction in the top line due to the holiday slowdown in web traffic that occurs each year leading up to the Christmas and New Years Day holidays and the impact that has on ALOT and other Inuvo owned web properties.

Remark Media (Nasdaq: MARK) has continued to be a mover and shaker, announcing late last month that the company has acquired The tax extension business should be quite complimentary to its existing and business and could not come at a better time, as most US consumers are starting to file their personal income tax returns. Remark shares have continued to climb and most recently have been in a trading range between $5.25 and $6.25.

Holders of Remark Media shares cannot help but watch the action in the IPO market with great anticipation, as investors continue to bid up the shares of just about every new issue that comes to market. The time for a Sharecare IPO filing has to be drawing near. We would be suprised if that does not occur over the next few months and shocked if it does not happen in calendar year 2014. When it does occur, we expect that Remark shares will get even more attention and have the potential to move even higher than its recent range due to its large stake in Sharecare.  Adding fuel to that fire may be a broader movement in the marketplace in terms of valuations for health care related investments, as recent activity suggests that 2014 may see even greater capital flows into the space than the record flows into the space in 2013 -

GrooveVC community members should continue to benefit from operational growth at both Inuvo and Remark and hopefully some increasing investor awareness of the each’s growing business. Neither company has been very promotional thus far in 2014 and we hope to see that change as each has an increasingly good story to tell.

March 2, 2014 at 5:20 pm Leave a comment

Inuvo Update – January 13, 2014

Things have been relatively quiet for Inuvo over the last month or so, with INUV stock settling into a trading range between $1.30 and $1.50. The fourth quarter has traditionally been one where we expect a slowdown in internet traffic – starting with a big boost due to the holiday shopping rush followed by an enormous drop-off in web usage during the last few weeks of each year.  Given that Inuvo’s Alot portfolio has always been heavily dependent on traffic trends (both in their ability to produce revenue and in the company’s ability to acquire new users of its search products), we have no reason to expect that trend to be any different this year.  I think much of the slowdown in the trading of Inuvo (and drop off in the price) is likely due to investors pricing in such a slowdown and the expected slow to no growth numbers that would come with it.  While the company has remained tight-lipped thus far (no early release of top line production), we would not be shocked if Inuvo delivered a little upside surprise for investors in the form of a a stronger bottom line, perhaps even record earnings.  The company appears to be shifting more of its efforts to addressing the exploding market for mobile advertising and we believe at some point the rising tide in that space is going to start showing up in Inuvo’s bottom line.  We note that the impact of the company’s mobile pursuits has already started to have a big impact on the company in terms of revenue produced and it appears that the company may be ahead of the curve in terms of monetizaton strategies for its mobile properties.  If the company’s mobile revenue grows at the same trajectory we witnessed in the second and third quarter, that increase against a backdrop of Q4 being the first full quarter of expense reduction savings since the move to Arkansas in Q1 may allow for a nice little upside surprise for Inuvo shareholders.  If that turns out to be the case, we would not be surprised to see the stock trade to a new 52 week high, which would provide 50%+ upside in just a few months for investors buying in at today’s prices.  

January 13, 2014 at 11:20 pm Leave a comment

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