Shop ALOT on Cyber Monday

November 19, 2010 at 2:26 pm Leave a comment

Cyber Monday is the Monday immediately following Black Friday and generally considered to be the ceremonial kick-off of the holiday online shopping season in the United States. It is the online shopping equivalent of Black Friday, the biggest shopping day of the year for offline retailers

In 2009, Vertro achieved its largest revenue earning day in its short history on Cyber Monday, booking just over $106,000 in revenue. We believe that the GrooveVC community could have a significant impact on Vertro’s Cyber Monday results this year if all community participants commit to shopping all of their Christmas purchases online through ALOT’s appbar/toolbar or home page. We have asked each participant to commit to using the approach described below and to invite two friends to join us in this campaign as consumers and investors. Of course, as new participants, these two friends should also go through the first steps we recommend for all who join the Groove, whereby they use the ALOT search features to shop all of their consumer financial services to make sure they are getting the best deal on their credit cards, auto insurance rates, term life insurance rates, homeowners insurance rates, mortgage or home equity line of credit rates, etc. This will make them better informed consumers, free up more capital for them to invest in Vertro stock and cause them to have a few more dollars to spend shopping ALOT on Cyber Monday.

How does one “shop their purchases” using ALOT? Step one in shopping your purchases is using the regular search box, the one you use to search the internet which is on the left side of the toolbar/appbar or in the upper center of the home page. This search box is where you will enter the name of the product you intend to buy and execute a search. For instance, if you are looking to buy a “laptop computer” or “online gift cards” then you would simply type that into the search box and click the search button. The Google powered search will generate a list of sponsored links and web page results. The sponsored links at the top are essentially the companies/services that are willing to pay the most to show you their best deal they offer for what you searched for. They are not ranked in any kind of order that would let you know who has the best deal though, so you will want to try each site to see who offers the best prices and/or overall best terms (sometimes the lowest price will have additional handling/shipping terms that make it not the best deal). Regardless which one you decide to purchase from, Vertro earns revenue when you click to visit each site. In the laptop computer example, recent bids to offer the top ranked link were over $6.00, so Vertro could actually make close to $5.00 (via revenue share with Google) when you click that link to visit the laptop merchant’s site and Vertro earns revenue for each of the other sponsored links that you visit too. Thus, if you shop it thoroughly and check the prices/terms at six or seven of the top ranked sites, Vertro could earn $15 – $20 regardless which merchant you ultimately buy it from. This works the same way for any other product you may have on your Christmas list.

Step two in shopping your purchases is simply to take the best deal you found using the search box and then shop it using the ALOT “shopping” tab that can be found on the Alot Home Page just above the search box between the “news” and “videos” search feature. When you enter an item in the box and click the “shopping” tab, it will search that item and bring back the most relevant results from Amazon, Ebay and in a three column format that allows for easy comparisons. This will allow you to see if any of the three top online merchants can beat the deals offered through the main search function described above. If one of the deals found here beats the other prices and you actually purchase it, Vertro makes a percentage (typically 4-10%) of each sale.

One of the most interesting things we discovered when researching the Cyber Monday Shop ALOT promotion was that Vertro usually made significantly more revenue from just the searching that is done in step one. While it is still a good thing and revenue producer to buy something through the Alot shopping tab, the company actually makes more money when you use the regular search feature because they get paid for each site you visit regardless which one you choose to buy from and the amounts the individual merchants pay to have you visit their site is often more (in the aggregate) than the percentage that Vertro makes when you make a purchase through the shopping link. Thus, the company and the consumer are best served when you use both (search thoroughly) and then just buy from whomever offers the best deal.

In summary, now is the time to bring new friends and associates into the fold.  Teach them to shop using ALOT and get ready to shop everything on your Christmas list through your ALOT toolbar/appbar or Home Page on Cyber Monday, November 29.  Congratulations to all community participants who have bought VTRO and continued to tell friends, family and associates about this collaborative consumption opportunity.  Your efforts are bearing fruit, as evidenced by the ever increasing stock price and metrics that improve month after month and quarter after quarter.   Keep up the good work!  The countdown to Cyber Monday starts today – only 10 days left!

Buy VTRO / Use the Google Powered Appbar / Bring 2 Friends


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