Shop ALOT on Cyber Monday – Its Time!

November 29, 2010 at 5:25 am Leave a comment

Cyber Monday is upon us.  Now is the time to use your ALOT toolbar/appbar and/or Home Page search box to search/shop everything you will be buying for Christmas and for your year end financial house cleaning. Shop everything you will be buying between now and Christmas and shop everything you need to get your financial house in order prior to year end (auto, home & life insurance quotes, tax help, best credit card deals, consolidation loans, refinance mortgage rates, home equity lines of credit, etc.) and remind everyone you have told about our viral campaign to Shop ALOT today.  If you are at work and unable to download the appbar/toolbar due to network restrictions, you can still search/shop ALOT using the ALOT home page.  Just type in the URL –

http://home.alot.com

How does one “shop their purchases” using ALOT? Step one in shopping your purchases is using the regular search box, the one you use to search the internet which is on the left side of the toolbar/appbar or in the upper center of the home page. This search box is where you will enter the name of the product you intend to buy and execute a search. For instance, if you are looking to buy a “laptop computer” or “online gift cards” then you would simply type that into the search box and click the search button. The Google powered search will generate a list of sponsored links and web page results. The sponsored links at the top are essentially the companies/services that are willing to pay the most to show you their best deal they offer for what you searched for. They are not ranked in any kind of order that would let you know who has the best deal though, so you will want to try each site to see who offers the best prices and/or overall best terms (sometimes the lowest price will have additional handling/shipping terms that make it not the best deal). Regardless which one you decide to purchase from, Vertro earns revenue when you click to visit each site. In the laptop computer example, recent bids to offer the top ranked link were over $6.00, so Vertro could actually make close to $5.00 (via revenue share with Google) when you click that link to visit the laptop merchant’s site and Vertro earns revenue for each of the other sponsored links that you visit too. Thus, if you shop it thoroughly and check the prices/terms at six or seven of the top ranked sites, Vertro could earn $15 – $20 regardless which merchant you ultimately buy it from. This works the same way for any other product you may have on your Christmas list.

Step two in shopping your purchases is simply to take the best deal you found using the search box and then shop it using the ALOT “shopping” tab that can be found on the Alot Home Page just above the search box between the “news” and “videos” search feature. When you enter an item in the box and click the “shopping” tab, it will search that item and bring back the most relevant results from Amazon, Ebay and Shopping.com in a three column format that allows for easy comparisons. This will allow you to see if any of the three top online merchants can beat the deals offered through the main search function described above. If one of the deals found here beats the other prices and you actually purchase it, Vertro makes a percentage (typically 4-10%) of each sale.

One of the most interesting things we discovered when researching the Cyber Monday Shop ALOT promotion was that Vertro usually made significantly more revenue from just the searching that is done in step one. While it is still a good thing and revenue producer to buy something through the Alot shopping tab, the company actually makes more money when you use the regular search feature because they get paid for each site you visit regardless which one you choose to buy from and the amounts the individual merchants pay to have you visit their site is often more (in the aggregate) than the percentage that Vertro makes when you make a purchase through the shopping link. Thus, the company and the consumer are best served when you use both (search thoroughly) and then just buy from whomever offers the best deal.

In summary, it is time to go shopping.  Make it count today, search/shop everything you will be buying between now and Christmas and search/shop everything you need to get your financial house in order prior to year end (auto, home & life insurance quotes, tax help, best credit card deals, consolidation loans, refinance mortgage rates, home equity lines of credit, etc.)  Congratulations to all community participants who have bought VTRO and continue to tell friends, family and associates about this collaborative consumption opportunity.  Your efforts are bearing fruit, as evidenced by the ever increasing stock price and metrics that improve month after month and quarter after quarter.  Lets see if we can blow away the record for daily revenue set last year on Cyber Monday!

Buy VTRO / Use the Google Powered Appbar / Bring 2 Friends

http://www.alot.com

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Entry filed under: Uncategorized.

Cyber Monday Update – Only 5 Days Left! Vertro Reports Cyber Monday Results

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